vaché underway is the brainchild of Katherine Vaché, a wordsmith, content creator and creative spirit living in New York.
The Southern Californian transplant has a penchant for serif text, conscious consumption and believes in the power of threes. She learns something new everyday on her yoga mat.
Perpetually inspired by culture, language and small ideas with sizable impact, this site is meant to be a creative catalyst for ideas, projects, design and philosophy.
Vaché, a family surname name tied to the Surrealist movement’s primary inspiration, makes the unconventional foundational. Mirroring the nautical origin belonging to underway, ocean culture serves as a consistent point of reference while in flux.
Ultimately a distillation of purpose, action and energy, vaché underway celebrates the the anthropology of underway— the act of having started and in progress.